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ANIMATION INDUSTRY ON A ROLL The animation and VFX industry is looking at hiring over 26, 000 professionals each year, finds Melvyn Ternan The animation industry has been on a roll in recent years, as technological advances have made it easier for creators to tell stories and create art in ways that weren’t possible before. This has resulted in a surge of new animation projects and content, from feature films to series, that have captured the attention of audiences worldwide. The animation industry has been on an upward trajectory since the early 2000s when technological advancements in computer-generated imagery (CGI) and motion capture technology began to make it easier for animators to create high-quality visuals. This has enabled filmmakers and animators to create detailed and complex visuals, often with a fraction of the cost of traditional animation. The success of animated films such as Pixar’s Toy Story, DreamWorks’ Shrek, and Disney’s Frozen has opened the door for a broader range of animated films to reach larger audiences. These films have gone on to make billions of dollars at the box office and have ushered in a new era of animated films. The rise in popularity of streaming services has also been a boon for the animation industry. Services such as Netflix, Hulu, and Amazon Prime Video have opened the door to a vast array of animated content, from feature films to series
